The Internet domain name consits out of a company or brand name (or a generic name (candy.com)), and a domain extension. The identity of a website, is either given by the company name only, or the domain name.

If the identity of a website is strongly tied and related to a area or country, then it makes sense to point out the country code domaine extension. For example .us or .be.

In fact, you can brand your website by visualizing the country code domain extension:

------------- lesoir.be ----------------- is much stronger than -----------lesoir -------, in Belgium.

------------- airfrance.us -------------- is stronger tan ---------- airfrance ------, in America.


Memorizing a dot tel domain, will also as easy, if it is related to the telecommunication business (same thing with .mobi, related to mobile communications, phoning and Internet):

mobileapps.tel is stronger than --------- lesoir.tel------ or ------- arifrance.tel -------.

By matching a company name with a domain extension, in this manner, the domain name becomes very usful, and memorable. And last but not least it gets a strong identity, which is related to a country, region, or industry, etc.

The interest for beeing willing to pay a tidy sum of money for a Internet domain at an auction, creates a value in the region of the existing offers.

This sort of interest only can come, if the domain name is truly interesting, because of the way that the company or generic name is combined with a domain extension.

We all know, that .com is everbodys favorite. But not only a .com looks smart.

A name ending  with .com, could even look stupid, and a other name ending with a other type of extension, could look stunning.

EV-Storagetech .asia looks nicer, and sounds softer, than EV-Storagetech .com.

And so, the first name, might get a offer that is fifty (50) times as much as a offer for the second name: $50'000 versus $1000.

By the way: EV-Storagetech.asia is real, but not for sale at the moment:

http://ev-storagetech.tel/


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