Going green with .tel

Consumers want green action from brands and businesses, that contributes to a better society and environment. 85 percent of consumers worldwide are willing to change the brands they buy or their consumption habits to make tomorrow a better place.
A lot of registered .tel domain names, seem to be for small start up businesses. These businesses are offering new brands and new services. We all know, that it is not very easy to get new clients.
But your business can start offering products or services, what the mentioned consumers would buy, because they are not buying them yet elsewhere.
You might want to tink about that, when you create a new business idea, or when you are considering to register (more / new) .tel domain names.
Consumers want businesses to take the lead on actions to reduce climate change: Be one of them.
And one of them, that have a dot tel domain. And making communication a lot more easier, and letting potential clients find your business.

Consumers admire companies that are demonstrating real leadership on climate change. Deliver green solutions with a green company / business, and a green dot tel domain name. Consumers are getting climate conscious, and companies who can show, that they are climate consious too, will be (more) sucessful.

AS CONSUMER VALUES EVOLVE, SO DO BUSINESS OPPORTUNITIES.
AN AUTHENTIC SOCIAL PURPOSE IS KEY.

It is not only all about: "When and how will .tel take off?", or "will .tel take off?", etc.: It is also, and more importantly, about: "What can, and will I do with my .tel?". "Or with my future .tel?".

If your .tel goes green, or your next .tel will be for a good and green purpose, yes, than I see even better chances for .tel as a global successful domain.

Your .tel could be there, before any dot eco got a piece of the green action. Be first.
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The idea of .mobi is to signal "we are a mobile website".
The idea of .eco is to signal: "we are a ecological website".
But .tel can signal: "my-greenbusiness.tel, and my-ecobusiness.tel are green and ecological, and easy to find, and easy to get in contact with, also on a mobile phone. And we guide you to the (ecological) websites, you are looking for."
So, if you will, with .tel, you have the best of all worlds. All with the one domain extension.
The strength of the .tel extension, is to signal, that its strength is contact and communication. You can use it for mobile phones, as well as for ecological webpages, and to point to ecological websites, and more.
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If action generates money, everyone wants a piece of the action. If the action is green, and for a good purpose, and you feel good, by doing such a good thing, at the same time, then what are you waiting for? Why not get active? The economic downturn has not only negative effects on the economy: You get opportunities, you otherwhise would not get: For example, not all great and promissing domain names of new domain extension are taken, because domainers are holding back, with their expenses, not seeing opportunities to make profits in the near future.
But we do, now (see). And we agree, how important it is, to buy and spend now, instead of hoarding our money.
As we are not loosing, but creating and gaining value, by registering the right domain names, and putting them in our portfolio, and populating them, when we have time.
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The lovely "Love Train" video...

Probably the most interesting thing, about domain extensions, are the activities of the supporting communities of the domain extensions.
It basically does not matter, how your domain extension looks like, for it to be successful:
What depends and matters, is how it is promoted.
Follow the history of .com, and you will understand, how and why it got strong and popular.
You can follow the history of promotion and forum-support of any domain extension, and you might be able to discover parallels of smart endeavours, time (-line) and success. (Only love, provided by a fan community, is not enough, to make a domain extension succesfull. See .mobi, for example. It is viable, respectively still alive, because of the love it gets, but to be able to be sucessful, it will need some more support, by the powerful companies, that are supposed to be backing it up. And so, same with .tel...)
Basically, it is always common sense, that saves you, a project, or anything in progress that happen to be in a awkward situation.

What counts, are costly and smart pomoting, time and common sense, that must always be used.
The non usage of common sense and brains, it the death to anything.
The non usage of money, won't help promote, because promoting costs.
The cultivation of plein stupidity may be bad, in times, may be good in other times, because people are sometimes stupid, and trained by media and advertising, not to think, but only to consume, what is offered. The language of stupidity is a language, mankind has learned over the years, and understands. Whatever way you are able to make your self understood: You can earn money, if people understand, what you are selling.

The mixture, of intelligence, stupidity, sex, common sense, etc., is what sells.
Try to sell a perfect and usefull product, only by explaining how it functions, and for it is good: Consumers are not used, only to get dry facts served. They are spoiled, and used to get a daily dosis of adverts, that contain sex, crazyness, stunning effects, etc., and where they do not have to think, but only consume.

And now, here you are with the dot tel domain, in our world today: How are you going to sell it?
The „Love Train“ was popular, because it is funny and sexy, and only explained a minimum of the technology, idea, and features about .tel.
If you will, the „Love Train“ is a promotion video for dummies, that just want a good lough, and some sexual stimulation. Well, the „Love Train“ did the trick, and worked for a short while, and only for a few.
But who are the consumers of .tel?...: All sorts of people and groups. Speak to them (and about their needs and dreams) individually. Make ten completly different videos, addressed to ten different groups of consumers...
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Anyway:
Here is the code for implementing the (premium qualitiy version of the) video within your blog (however, it is still a stunner and a eye catcher, and nevertheless, a lot of fun):
(Just copy and paste...):


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Experimenting: Google search engine ranking and dot tel subdomains

Quote from a forum reader (Telnic forum):

i am doing everything to support .tel till the end as much as i can, that's why i have started building directories which are already high ranked just to give you another example

Buy Classic Arts :

http://www.google.ch/search?q=buy+classic+Arts&ie=utf-8&oe=utf-8&aq=t&rls=org.mozilla:en-US:official&client=firefox-a

Buy Classic Paintings:

http://www.google.ch/search?hl=en&client=firefox-a&rls=org.mozilla:en-US:official&hs=bYj&ei=BYMvS9K3E43o7AP0692JBg&sa=X&oi=spell&resnum=0&ct=result&cd=1&ved=0CAgQBSgA&q=buy+classic+paintings&spell=1

Classic Personalities :

http://www.google.ch/search?hl=en&client=firefox-a&rls=org.mozilla%3Aen-US%3Aofficial&hs=0Zj&q=Classic+Personalities&btnG=Search&aq=f&oq=&aqi=


My quote:

Interstingly, your subdomains get very well indexed by Google, if you make smart usage from the header section of your subdomain, by fully using the header potential and space, and repeating keywords, the way they are suposed to be used in the search bar. For example you used four times "Classic Arts" in your header, for the subdomain http://arts-and-paintings.classic.tel/, and by searching for the term "buy classic Arts", your subdomain is listed on page one, at position six.

Respectively: The number of keywords in your header is 9 times "Classic", and 3 times "Arts", but also in addition, 2 times "Art", which might be equivalent with "Arts", and therefore, it would be like 9 times "Calssic" and 5 times "Art/s".

Same thing, with the search term "buy classic paintings", where the number of keywords in your header is 9 times "Classic", and 3 times "Paintings" , and the subdomain has position eight.

Conclusion: The more keywords in your header, that match with your search terms, the better is your ranking by search terms.

Lately, I read a forum post in a .mobi forum, and a member said, that subdomains would not get well indext by Google, and would not get a page rank.

However, the examples from Shahid show us, that .tel subdomains get well indext by Google, if we put enough relevant keywords in the header section of the interface.

About searching for "classic paintings":
I assume, that if you would write for example 20 times the word "Classic", and 20 times the word "Paintings", your .tel subdomain would rank even better, than if you "only" write 9 times the word "Classic", and 3 times the word "Paintings".

"Classic Personalities" even ranks better: Let us check out, why:
Here we have 3 times the perfect match (keyword with search term) "Classic Personalities", and ... - yes, that's already it!

Conclusion:
It is absolutely amazing, how one can rank a .tel subdomain so high. Doing it by simply multiplying the number of matching keywords in .tel domain header section.

So I am certain, that if you have a .tel domain and any other domain. which are a related pair/couple, you can simply improove your search results / search engine ranking of that other domain (or its subdomain?) by entering the ideal keywords, and multiply them, and that you see, that the keywords match with common search terms.

To be able to proove my theory, I would have to experiment with my own .tel domains and their keywords.

I wonder, if .tel subdomains rank better in search terms, than subdomains of websites, that are their mobile version (for example: mobile.classic.com/personalities versus personalities.classic.tel).
Respectively, the mobile version of a website would be a subdomain of that website, and not a redirected page (mobile.classic.com versus classic.com/mobile).
The .mobi community agues, that a .mobi website gets better indexed by Google for page rank, that a mobile subdomain.

Looking at all these aspects and szenarios: domain versus subdomain, and mobile.company.com versus personalities.company.tel, the reason why a .tel subdomain might rank better, for reasons of keywords, might simply be because it is using a other technology via direct information storage and exchange within the DNS.

And then the final conclusion could be:
A .tel subdomain ranks better than any other subdomain, if you make proper usage of your keywords, and the .tel technology will do the rest (DNS).

Or in other words: Not using your keyword potential properly, would not be benefitting from the .tel technology (or the ".tel power"/DNS). And you would be quasi giving away Google ranking positions to other domain owners (in cyber space), that you would of been glad to have your self.

Possibly the examples and hints from Shahid are helping us see this advantage that .tel domains have, compared with other domains, especially their subdomains.

Well, best thing would be, to try it out your self, and do a bit of experimenting with subdomains and their keywords, to see if you can improove your search ranking that way. Post us your results and feedback!

Is there a confusion?

If you would compare what the registry of the dot tel domain has done for its domain and community within the first year, and what other registries have done in their first year since the launch of their domain extension, than you might be able to conclude and see, that this is simply outstanding and extraordinary. And no other registry and community has made so much effort before, to develope and market its domain within the first year since launch.

I guess that marketing of a mobile domain, has to be done in a similar way a for example as it was done for the iPhone.

.Tel should look upon dot mobi (.mobi), as its brother, because, as far as I know, it is the only other mobile domain that exists. If you will, it is also early days for dot mobi. Wheras dot mobi offers nothing else, than its domain extension „.mobi“ (but which might be very fine, too), the dot tel domain does not only offer its domain extension „.tel“, but also a practical and useful interface, where you not need to have a website, or any hosting, which means, also, that you save money on webspace and the cost for hosting.

We got to learn from our "brother" (.mobi), about the good and the bad, about the pros and cons.
Despite all the negaive talk and the naysayers: Dot mobi is still there, alive, has a demand for it, and gets sometimes some very nice prices at auctions.

Furthermore: Same as with .tel, there are a lot of people who don't get, what .mobi is about, and why a registry had lauched it, and why it has a lot of companies that are backening it financially.
For many things, .mobi won't be able to be of much use, but in some other situations, it is the perfect solution.

Neither .mobi, nor .tel is probably the „one size fits all solution“. But it might fit, for you, or for him, or her. Just tell them about it, and why it might fit and suit them.

Personally, it think, you either have a love affaire with a name or/and extension, or you don't:
Some names with „.com“, or with „.mobi“ just look darn good. I am not sure, about if a name looks better, if it has „.tel“ instead of a country extension, etc., but it sure will feel darn good.

So that is where .tel will have to be good at: At providing a great feeling and experience.

As we all know: „.com“ stand for „commerce“, and „.mobi“ stands for „mobile device, or mobil phone“. But „.tel“?...: Can you go to your telephone, and use „.tel“? However, „.tel“ means „telecommunications“. But if there would be a person having no clue about the meaning of „.com“ he could think as well, that „.com“ meant „telecommunications“. Why not? Or should it be more like „.comm“ for „communications“? - Commerce, as well as communications start both with "com", and "com" could therefore also stand for (tele)communications, if it had not been promoted for the cause of (e-)commerce.

Anyway: „.tel“ might confuse some people with its extension, because they might not be able to figure out, for what „.tel“ is supposed to stand for.

It might be easier for them, if they get a chance to look at a .tel page.

You could even go so far, and say: Well, if you wan't to put it right, according to common sense, than „.mobi“ should look like the dot tel domain. Because „mobi“ stands for mobile and telecommunication.

Imagine, if „.tel“ had only its extension to offer, like „.mobi“...: People would have to develope a mobile version of their website, and change their „.com“ extension for a „.tel“ extension.
This might have even worked better than with the extension „.mobi“ (if .mobi was .tel, and .tel was .mobi).
- If the extension ".mobi" hadn't been already taken by a other registry, would of possibly Telnic chosen that extension for its interface, that was designed mainly for mobile purpose? Would that of made more sense, having the mobile and electronic business card named "company.mobi", instead of "company.tel"?

However, I think it is just important, that users know, for what „.mobi“ and „.tel“ stand for, and how they can be used in the most efficient way. So that it will then be up to them, to decide, if they could benefit from such a extension/domain, or not.

As we concluded: „.com“ or „.tel“ could quasi stand for anything (communications or telefon, etc.).
The strength of the „.mobi“ name might just be, that people are most likely to easily figure out, that the domain name with such a extension is for mobile devices. Maybe even soon, for smartbooks (smaller mini laptops, that are smaller than netbooks).

Why is „.tel“ not better named ".tele", or „.teleco“, or „.telecom“ (dot tele, or dot teleco, or dot telecom)? - Would there be less confusion? Is „.tel“ confusing?
„.Tel“ probably will mean nothing to the user, until he gets his hands on .tel, and realizes, how awsome this „.tel“ is.

With the registries themselfs, it is also a case fo "first com, first serve" (served by ICANN), because the extension ".com", as well as ".mobi" would of been perfect for the electronic business card that Telnic had launched a year ago. However, as soon as a extension is properly branded and marketed, it will work, no matter, if the extension makes sense, or not, for its cause and usage (see the dot com domain, after a period of twenty five years). Because ".com" could mean this, or that, or also that. Who thinks, every time he uses a ".com" that it means "commerce"? - The only thing they know, is that they can do business with that domain, and that it is not a non-profit website, like you can find under a domain name with the extension ".info", ".museum", etc.
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So, what is the message?:
We got to get people to know, for what the domain name extension ".tel" stands for, and they might want to take a look at it. Otherwhise they might say: "Why bother and do "try and error", and possible waste some time? After all: Isn't it ".mobi", that is for mobile phones? Is there something else, as well?" - Tell the world...
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But seriously, folks: The DotMobi registry and Telnic better make some sort of a deal..., becaus the one registry has the name, and the other one has great functions and features, and will have the looks (very soon).

It is not the first time, that two important companies have merged together, to be more successful, in hard economic times, and in a market with a lot of competition, etc. - All those mobile phone users, and the potential ones to come: We don't want to confuse them, but we want to give them something, that they can use, and that is easy to get and to use.

Merry Christmas!

SEO On A Budget

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Créer son domaine .tel en 10 étapes

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.Tel promotion via brick and mortar businesses

I think, that promoting the dot tel Internet domain, would work best, through brick and mortar businesses.

Especially via the mobile phone industry.

What is a brick and mortar business?:

Quote Wikipedia:
"Brick and mortar (B&M) refers to a company that possesses a building or store for operations[1]. The name is a metonym derived from the traditional building materials associated with physical buildings – bricks and mortar – in contrast with online stores, which have no physical presence.
In the jargon of eCommerce, brick and mortar businesses are companies that have a physical presence — a physical store — and offer face-to-face consumer experiences. This term is usually used to contrast with a transitory business or an internet-only presence, such as an online shop. An example would be the movie-rental shop Blockbuster Video, which has physical stores and is in competition with the newer online rental services offered by Netflix."

Why B&M, and not the Internet?:

The strongest and widest spread promotion for the dot tel domain had been done by registrars: Just google for .tel, and you can see, what I mean ("dot tel", or "dot tel domain", etc.).
But looking at most of that information and and most of those web pages, show, that the information is outdated.

B&M promotion can't get outdated. Because such a sales promotion has a beginning and a end.
Wheras Google only got cluttered up with old .tel information.
And still now: It is hard to separate the newest .tel info from the old .tel info, from a year, or nearly a year ago.

Basically anybody with a B&M shop presence could do .tel promotion, which would be much more effective, than most attempts to set up a website promotion on the web.

Financially spoken: Every sort of .tel promotion, that takes place online, will have a high opportunity cost, compared with promoting .tel offline.
Opportunity cost can be conceptualized as the amount of money one could have made by making a different promotion decision.
The difference between the value of the decision you did make and the value of the alternative is the opportunity cost.
In other words: We are loosing a lot of money, by not promoting the dot tel domain in a different way (offline, instead of online).
And so, therefor, promoting a product the right way, is about earning a lot of money.
Money and value, that would be simply lost, by staying with the old promotion concept.

About opportunity cost:
http://financial-dictionary.thefreedictionary.com/Alternative+cost

Further more, we would have to declutter Google, and delete all the outdated .tel info and promotion.
Respectively, tell all registrars and resellers, to either delete the old info, or to update their .tel promo pages.

Conclusion:
Tel promotion via brick and mortar businesses, and decluttering Google from outdated .tel info, would show significant and stunning results.

And: If we do not do it, we will continue loosing a lot of money in the mid and long term (opportunity cost).
Doing nothing, or spending a lot of money for online .tel promotion, is false economy.