Beyond your company's web site or your own personal blog, having a .tel domain name and related content enables you to not only be found, but lets you create a virtual address book where you can story a variety of contact and content information that helps you define and expand your presence on the social web and be found.
As you expand your presence on various web based platforms, this is not just a calling card; it's a way to illustrate that you really get the principle of the long tail.
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