It’s uncertain to know exactly what will become of .TEL. Personally, I’ve purchased one on its second day of public release, and have been experimenting with it. There’s no way to really re-design the look and feel of your .TEL: perhaps the domain registry wished to have a universal look for all .TEL’s? Or, will they eventually have a design feature and template selector that lets us “brand” our .TEL pages?
The domain itself will undoubtedly become a vital asset to the local marketing crowd, especially with the forecast of the smartphone boom and the steady rise in demand for WiFi and portable internet usage.
Last but not least, .TEL domains automatically make it into the .TEL directory: a free advertising venue that has been set up for all owners of .TEL domains. The company has impetuous expectations for the domain’s high rankings in search engines for their own term or business name; perhaps, only time will tell. In the meantime, it’s worth snagging your own .TEL before the other domainers buy up whatever’s left (Just by day two alone, nearly all one name keyword .TEL domains were seemingly taken, be sure to search for premium two-word domains!)
A Dream Come True for Geo-Targeting and Local Marketing:
.TEL, above all else, is a fantastic tool for what many marketers consider to be the next wave of the internet: geo-targeting and local marketing results. Say you own “newyork.tel.” You can create a menu for “restaurants,” “live music,” “museums” and “newspaper stands.” From there, you can delve deeper into each menu, until the final page is reached, which lists actual locations with their street addresses, and a neat little thumbtack on a Google Map, showing the person how to get there. The implications for local marketing and .TEL domains are massive, as they also cater almost exclusively to handheld devices and smartphones, like the iPhone.
In Closing:
Regardless if you're a domainer or not, .TEL is an interesting addition to your domain name collection. It's always wise to snag your business' name before someone else does. With .TEL, you can have a convenient online directory of contact information, and a directory of services, businesses, branch offices or anything else you desire. It's a neat addition to your business cards, too.
Source:
"A Review of the .tel Domain Extension 71"
By TodaysMarketer @
http://hubpages.com/hub/tel
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